This week’s episode is for the collectors, the supporters who take pride in owning physical copies of the music they enjoy.
Loretta Records is operated by Observe, a Madison, Wisconsin-based producer. We first caught wind of Loretta when they released 25 hand numbered/home dubbed cassettes of “Colored People Time”, a collaboration project by Massachusetts-based emcee/producer combo of Haze x DJ Manipulator. Now 16 projects deep, the label continues to press up some beautiful pieces of art that sell out almost instantly. Tune in this Tuesday as we have Observe calling in to give us the story behind Loretta Records.
As the title and their slogan states, “The Future Of Fly Shit Is Here”.